Jackson is Christopher Columbus here, sailing right off the edge of the map.
Whatever else happens, however these movies succeed or fail artistically and financially, nobody can ever claim the powers behind them didn’t swing for the fences. Mark this down and I sure hope somebody is taking notes, because the events of the last couple of weeks are going to be legendary. Soar or sink, the ambition at work here just boggles the mind. If your mind isn’t boggled a little, you aren’t fully grasping what happened. Also, how good are these behind-the-scenes stories going to be?
FOR THE STUDIOS
FOR THE STUDIOS
Large professional movie studios (big businesses) like MGM and Warner Bros. spend a lot of money but the do so by making smart risks and minimizing exposure. They plan and they execute the plan and they market and the have a lot of moving parts to make that happen.
The two “Hobbit” movies had titles and marketing plans and product tie-ins like toys and books and all manner of things. By now items are well in the pipeline. Licensing and marketing and publicity are working hard to make sure things go right in December. They don’t leave it to chance or wait until the last minute.
When Jackson wanted to change and when he convinced studios to do it, the ground shifted under the feet of hundreds and maybe thousands of people. Film 1 books for example are well into production with those now dated movie titles in mind. Consider how complicated this becomes for book publishers who feature certain characters from Film 1 that might not be in the film any more. The same goes for action figures. The same goes for publicity tours and what if marketing laid plans to have support characters at premieres or press junkets when they no longer even appear in the film? I am sure I am missing a lot of people and plans that were disrupted on Monday.
To Jackson’s credit, he just wants to make what he feels is the best possible movie and he is willing to stick his neck out to do it.
Don’t think for one second that the studio just ships out a shorter movie and calls it a day. A gigantic machine, imagine the one that carried the space shuttle to the launching pad, was in motion with all its moving parts and the studio was willing to put it to a stop, change its direction and start it up again at a quicker pace than it is used to. This wasn’t done lightly and multiple studios had to sign off on it.
Countdown to Downton Abbey 3. Shirley MacLaine says there was no need for anyone to tell her they expected a bawdy aspect to her DA character. She added that's because it has always been her personal style..and don't we Americans know it. That's why the first news of her addition to the DA cast was greeted with a low moan from me - not in a good way;) teehee. I'm certain her and Violet will be hilarious opposite each other in the upcoming series.
The Hobbit’s Thorin Oakenshield tells us what happens when you get a dwarf drunk...by Meredith Woerner
Saw It on Twitter..
Earliest known usage of "O.M.G." in a letter to Winston Churchill, 1917: http://twitpic.com/ag6zhn